Creative Briefs
Dalio x HBCUs: Bloodline
Branded Content Series for Dalio Center for Health Justice
The New York Presbyterian Dalio Center for Health Justice needed to drive awareness around the lethal Sickle Cell Disease among young Black communities. Alongside an exclusive clothing line for HBCUs (Bloodline), we derived an original Branded Content series shining light on the history, culture, and power of HBCU Homecoming.
Brisk: #mySocieTEA
Campaign and Video Concept for Brisk Tea (Lipton)
Brisk is revamping the brand by getting “sweet, spicy, and tangy” with its three new flavors: Mai Tai, Chai, and Green. They are looking for a new creative direction and viral video concept to introduce Millennials, Females, and Asian Americans to their new products.
Stoli: #ClaimYourPulse
Marketing & PR Campaign for Brisk Tea (Lipton)
Stoli was looking for a new campaign to counter the 2013 #dumpStoli campaign that saw the boycott of the Russian vodka brand by the LGBTQ+ community.